Driving Downtown – NYC’s Ad Avenue 4K – New York City USA
Driving Downtown Streets – Madison Avenue – New York City New York USA – Episode 99.
Starting Point: Madison Avenue .
Madison Avenue is an avenue in Manhattan in New York City, United States. Since the 1920s, the street’s name has been metonymous with the American advertising industry. Therefore, the term “Madison Avenue” refers specifically to the agencies, and methodology of advertising. “Madison Avenue techniques” refers, according to William Safire, to the “gimmicky, slick use of the communications media to play on emotions.”
It passes through Midtown, the Upper East Side (including Carnegie Hill), East Harlem, and Harlem. It is named after and arises from Madison Square, which is itself named after James Madison, the fourth President of the United States.
Role in Advertising Industry
The term “Madison Avenue” is often used metonymically for advertising, and Madison Avenue became identified with the American advertising industry after the explosive growth in this area in the 1920s.
According to “The Emergence of Advertising in America”, by the year 1861, there were twenty advertising agencies in New York City; and in 1911, the New York City Association of Advertising Agencies was founded, predating the establishment of the American Association of Advertising Agencies by several years.
Among various depictions in popular culture, the portion of the advertising industry which centers on Madison Avenue serves as a backdrop for the AMC television drama Mad Men, which focuses on industry activities during the 1960s.
In recent decades, many agencies have left Madison Avenue, with some moving further downtown and others moving west. The continued presence of large agencies in the city makes New York the third largest job market per capita in the U.S., in 2016 according to a study by marketing recruitment firm MarketPro. Today, only a few agencies are still located in the old business cluster on Madison Avenue, including StrawberryFrog, TBWA Worldwide and Doyle Dane Bernbach. However, the term is still used to describe the agency business as a whole and large, New York–based agencies in particular.
Retail brands with locations on Madison Avenue include: Alexander McQueen, Hermès, Tom Ford, Céline, Proenza Schouler, Lanvin, Valentino, Stuart Weitzman, Damiani, Emporio Armani, Prada, Chloé, Roberto Cavalli, Davidoff, Dolce & Gabbana, Gucci, Calvin Klein, Cartier, Christian Louboutin, La Perla, Jimmy Choo, Jacadi, Mulberry, Victoria’s Secret, Barneys New York, Coach, Emanuel Ungaro, Giorgio Armani, Oliver Peoples, Vera Wang, Anne Fontaine, Baccarat, Carolina Herrera, Ralph Lauren and others.
Manhattan is the most densely populated borough of New York City, its economic and administrative center, and its historical birthplace.
Many districts and landmarks in Manhattan are well known, as New York City received a record 61 million tourists in 2016, and Manhattan hosts three of the world’s 10 most-visited tourist attractions in 2013: Times Square, Central Park, and Grand Central Terminal. The borough hosts many prominent bridges, such as the Brooklyn Bridge; skyscrapers such as the Empire State Building; and parks, such as Central Park. Chinatown incorporates the highest concentration of Chinese people in the Western Hemisphere, and the Stonewall Inn in Greenwich Village, part of the Stonewall National Monument, is considered the birthplace of the modern gay rights movement. The City of New York was founded at the southern tip of Manhattan, and the borough houses New York City Hall, the seat of the city’s government. Numerous colleges and universities are located in Manhattan,including Columbia University, New York University, Weill Cornell Medical College, and Rockefeller University, which have been ranked among the top 40 in the world.